Eight years of
running other
people's Amazon brands.

I started managing Amazon accounts full-time at E-Volve in 2017. By 2019 I'd seen enough of the agency-factory model to know I wanted to build the opposite: small team, founder-led, every discipline in-house, no subcontractors. Hiloha Marketing has been doing exactly that out of Sandy, Utah since 2020.

The anchor case is Roe Wellness — we took them from $0 to over $300K/month in a little over a year of selling, all while holding a 4× ROAS. That number is public on hilohamarketing.com and it's the story the rest of the playbook is built on. Every client Hiloha works with now gets the same founder-led engagement model.

Book a walkthrough with Carson Read the Roe Wellness case

SANDY · UT · FOUNDER

Carson Smith

Founder · Hiloha Marketing

// 01Operating Principles

Four rules
that don't bend.

These are the non-negotiables. Every engagement Hiloha signs gets checked against them. If a choice would break one of these, we default to not doing it.

RULE · 01

Operate, don't advise.

Every account Hiloha takes on is run directly by the team — listings, PPC, creative, launches, and weekly KPI meetings included. We don't hand you a strategy deck and disappear. If we're engaged, we're in the account.

RULE · 02

Everything in-house.

Strategy, listings, creative, PPC, launch, analytics, brand protection, global expansion, and inventory ops — all nine pillars live under one roof. No Fiverr creative, no subcontracted PPC, no white-labeled anything.

RULE · 03

Founder-led account management.

Your weekly KPI call is with the founder. Not a pod lead, not an account manager, not a junior. If you hire Hiloha, you're hiring the person whose name is on the agency.

RULE · 04

Small and sharp — on purpose.

We stay deliberately small because the factory model breaks the operator model. When Hiloha's roster is full, it's full. That's the only way the weekly meetings stay substantive and the playbook stays sharp.

// 02Career Log

From first Amazon account
to founder.

2015 – 2017

Marketing Coordinator · Social Dental

Started his marketing career in dental marketing — where the operator habit came from. Campaign ops, reporting discipline, and working directly with small-business owners on what moved the needle.

2017 – 2019

Amazon Account Manager · E-Volve

Moved into Amazon full-time as an Account Manager at E-Volve, running listings, ads, and creative production for brands on Amazon Seller Central. This is where the actual Hiloha playbook started compiling.

2016 – 2019

B.A. Digital Marketing · Utah Valley University

Earned a Digital Marketing degree from UVU while running Amazon accounts by day. The two worked in tandem — every class turned into a test on a live client account the next week.

2020

Hiloha Marketing founded · Sandy, UT

Went independent and registered Hiloha Marketing in Sandy, Utah. The first brand on the books was a friend-of-a-friend referral. The business has been founder-led ever since.

Jan 2023 – Jan 2024

Roe Wellness · $0 → $300K+/mo

Launched Roe Wellness on Amazon at zero monthly sales and scaled to over $300K/month in a little over a year — sustained 4× ROAS, 473% year-over-year increase in new customer orders. The anchor case study the rest of Hiloha's playbook is built on.

2026

Operating Hiloha from Sandy, UT

Founder-led account management. Small senior team, in-house creative studio, a deep nine-pillar service catalog, and a deliberately boutique client roster. Still headquartered in Sandy, still the person you talk to on the weekly KPI call.

Eight years ofrunning otherpeople's Amazon brands.

Four rulesthat don't bend.

From first Amazon accountto founder.

Eight years of
running other
people's Amazon brands.

Four rules
that don't bend.

From first Amazon account
to founder.