$0 to $300K+ per month in a little over a year — sustained at 4× ROAS.

This is the one full-year engagement Carson talks about publicly, and it's the story the rest of Hiloha's playbook is built on. When we took Roe Wellness live on Amazon, there was no brand footprint on the channel — no listings, no reviews, no traffic, no creative library. The brand had product and vision; Amazon was the gap.

Launching a skincare brand on Amazon from zero is a category challenge as much as a channel challenge. Skincare is competitive, trust-sensitive, and review-driven. The brand needed to rank, convert, and acquire new customers faster than the category average — all without a back catalog of reviews, social proof, or historical data to anchor the ads.

We ran every lever in parallel: listing architecture built around the category's highest-intent keywords, a full A+ content stack with ingredient storytelling and benefit hierarchy, an in-house creative production pipeline producing lifestyle and infographic imagery, and ad campaigns structured around new-customer acquisition rather than pure ROAS chasing. Every week was a tuning loop — one live KPI meeting, one round of optimization, one round of creative refresh.

Over twelve months of operating the account, Roe Wellness went from $0 to over $300K in monthly revenue. New customer orders lifted by 473% year over year, conversion rate lifted by 5% on new customers, and the sustained blended ROAS held at 4× for the entire engagement. The numbers on this page are pulled directly from hilohamarketing.com — this is the one case study Carson publishes publicly, and it's the anchor for how we run every engagement after it.